The knitwear and lifestyle business (backed by European investment firm Verdane) has acquired the comfort shoes label in a pre-pack administration deal with Hotter’s 421 staff and 27 stores and concessions coming as part of the purchase.Hotter’s previous owner Unbound has avoided insolvency proceedings and its board is now looking at its future options.

So how did Hotter get to this point. The company, which was at one point the UK’s largest footwear manufacturer, has had its ups and downs in the past decadeคำพูดจาก สล็อตเว็บตรง. It launched a brand refresh in early 2020 but faced major problems as pandemic lockdowns derailed its strategy that year. It entered a CVA in June 2020 and closed most of its storesคำพูดจาก สล็อตเว็บตรง. But it had appeared to bounce back by 2022 and owner Unbound launched an ambitious plan to use the label as the starting point for a multibrand platform targeting it’s 55+ core demographic.It was a bold move to make for a relatively small company in a market in which multibrand platforms from deep-pocketed companies such as Next, M&S and John Lewis were the destinations of choice for many of the consumers it was targeting.But it had appeared to be going well until the cost of living crisis derailed its sales progress this year and 2023 has turned out to be a story of frustrated goals, an on-off sale process and a descent towards what had looked like an inevitable insolvency process if not for a last-minute rescuer. Two potential deals had fallen through (as mentioned, one of them with the current successful buyer) and resulted in Unbound being at risk of collapse this month with an urgent need to raise emergency funding from shareholders.